![]() ![]() “It will never amount to anything.”īut once his fake news started to get clicks, he was able to use Google’s advertising platform to convert page views into money. “You’re wasting all this time,” his wife told him. ![]() Far more people were interested in fake news than Blair’s opinions or true stories. When he saw the results online, the hundreds and thousands of likes and shares his posts were getting, he felt validated. Streams of consciousness flowed from his head to the keyboard. He began to write fabricated, made up tales that looked like real news headlines. There was a liberation in being able to say what he wanted - arguing in favour of a range of positions on the left-hand side of American politics.īut although it was fun and a few people started reading, blogging didn’t pay.Īnd so he tried another tactic. He found he loved to write and had a real flair for making words come alive. So in the late 2000s, when the Great Recession hit and his industry slumped, he started looking for another source of income in liberal political blogging. Blair spent more than two decades as a construction worker, a trade that took a toll on his body.
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